When marketing campaigns go wrong - volume 3
Every company wants to attract peoples attention for their products and services with their marketing campaigns. Sometimes their ideas...
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Marketing done right series: Virality of Beats by Dre
Beats controls some 70 percent of the headphones market, thanks to lightning-fast marketing and a smart grasp of pop culture. In six...
New face of media is YOU - unleash your creative potential
Fake news craze We have talked a lot on our podcasts about impotence of media literacy of individuals in this modern day and age of ever...
When marketing campaigns go wrong - volume 2
Big companies have big marketing budgets and big expectations from marketing, but sometimes even the big ones fail so spectacularly that...
When marketing campaigns go wrong - volume 1
Most of the time marketing campaigns run by major companies work exactly like they are supposed to, but sometimes you have to ask...
Completing the 15 books challenge
Motivation behind the challenge In 2019. I started my dream - followed my entrepreneurial spirit and made my very own company. The stars...
The Internet of Things (IoT)
Let us dive into the rabbit hole that is known as The Internet of Things (IoT). Long gone are the days of Bluetooth, the penultimate...
A marketers guide to Meme marketing
Keeping up with the trends In the era of so many ads all over the internet no wonder humans evolved so called banner blindness where we...
The Truth Behind Brands
Brand isn't just a company logo, branding isn't just paying an artist to design you a logo, branding isn't just visual and tangible,...
Freedom of Speech & Free Rein of Social Media
Freedom of Speech, one of the essential human rights graciously delivered upon us by the United Nations General Assembly in form of the...
About Guerrilla Marketing
Guerrilla marketing is a term that began its journey in the 70's. Guerrilla is often associated with warfare, a special type of warfare...
The Most Expensive Podcast in the World
Spotify recently made a deal with Joe Rogan and it is a paramount move for the evolution of the podcast industry. Joe Rogan is a famous...
The Father of Public Relations
PR or public relations is a well-established and prominent practice. But it wasn’t always like that, it was associated with propaganda...
What is Remarketing?
Remarketing (also known as retargeting) is a targeted way of serving ads to people who have previously visited or taken action on your...
5 tips 4 building social media profiles!
So you came across a professional looking Facebook profile of a small business. The thought came to your mind immediately, „Why don't I...
Gaming culture and the numbers - behind the gaming industry
Video games! Most of us at least tried them, some of us loved them, some of us weren't quite intrigued. What can't be denied is that the...
Social Media and Customer Service - an Unlikely Love Story
Customer support, customer relations, customer service, a variety of different terms regarding the same crucial branch of communications....
Digital Marketing Trends in 2020 and Beyond
What new digital marketing trends await us in 2020? It's a start of a new decade and the internet is pulsing with new content. Last year...
5 Tips 4 Getting Into The Holiday Spirit - Social Media Content During The Holidays
Hold tight, the holidays are coming! Short time after the Black Friday craze, the main event is in front of us. Christmas and New Years...
5 Tips 4 Social Media Content On Black Friday
Black Friday, eagerly anticipated day which took a lot of traction in recent years. Although it's very famous as a „shopping holiday“ in...
TikTok The Time Is Now
About The App TikTok is a social media video app launched outside of China in 2017. by a Chinese developer ByteDance. TikTok's...
5 Tips for Landing Page Optimization
What is a landing page? Common mistake is that a landing page is the exact same thing as the homepage but that is completely wrong....
Small Place Making a Big Difference
BIG THINGS COME IN SMALL PACKAGES Small places often emit their own charm, whether it's the rich history, culture, unique cuisine,...
Do Not's of Small Business Instagram
Instagram is one of the most popular social platforms and continues rising in usage more and more as Facebook faces problems. It's pretty...
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